A Dedicated
Sales Engine
For Your HVAC Arm.
Sage Plumbing & Air is licensed, operational, and ready to grow. What it doesn't have yet is a dedicated sales lane hunting the right customers every single day. That's exactly what Black Flag Edge is built to be.
The SWFL Market Is
Sitting Wide Open.
Before we talk about what Black Flag Edge does, let's talk about what's happening in Southwest Florida right now — because the data tells a story most HVAC companies in this market are completely ignoring.
Cape Coral–Fort Myers metro
per week in SWFL
in Cape Coral alone
Cape Coral, $263/night
442 more in Cape Coral
pending sales SWFL
What this means for Sage Plumbing & Air: Every week, 444 families close on a home in this market and move in with zero existing contractor relationships. They need HVAC service. They haven't found their guy yet. Nearly 8,000 STR operators in Cape Coral alone can't afford their AC to go down during a booking. And nearly 1,500 restaurants across Lee and Collier Counties run commercial HVAC in Florida heat 12+ hours a day. This market is loaded with exactly the customers Sage Plumbing & Air is built to serve.
The problem: Nobody is going to find Sage on their own in year one. The contractor who shows up first, looks credible, and speaks directly to the customer's situation wins the relationship for years. Black Flag Edge is built to be that contractor — under the Sage brand, in the Sage market, every single day.
Not A Vendor.
A Sales Lane.
Lead companies sell shared lists to 10 competitors. Marketing agencies sell reports and dashboards. SEO companies take 6–18 months and go passive. Black Flag Edge does none of that.
Black Flag Edge is an outsourced sales execution company. We plug directly into Sage Plumbing & Air as a white-labeled, dedicated sales operation — handling every step from identifying the target to closing the deal, entirely under the Sage brand. Sage's customers never know Black Flag Edge exists. It runs exactly like an elite in-house sales team, without the overhead, HR, or training cost of actually building one.
This is not a replacement for anything Sage currently does. This is a completely separate lane. Josdan keeps running roofing and construction sales. Sage Plumbing & Air gets its own dedicated growth engine that hunts HVAC revenue full-time — without splitting anyone's attention or disrupting existing processes.
We only work with quality-first, reputation-driven companies. Sage Plumbing & Air checks every box — family-owned, licensed, 5-star rated, and positioned around accountability and quality, not discounts.
We Don't Sit Around
Waiting For Leads.
We Go Hunt.
No single channel. No passive waiting. Every channel runs simultaneously and feeds one unified pipeline — all branded as Sage Plumbing & Air.
Recently Sold Home Data
Using real-time property transaction data, we identify every home sold at $400K+ in the service area. These homeowners just moved in, have zero existing contractor relationships, and are wide open. We reach out via direct mail, door hangers, and handwritten personal letters — all under the Sage brand — within their first 30–90 days.
STR Owner Outreach
Cape Coral alone has nearly 8,000 active STR listings. These operators run at 56% occupancy and cannot afford an AC failure during a booking. We identify them and pitch priority service agreements and annual maintenance contracts. One STR owner with 3 properties is worth $900–$1,200/year in maintenance before any repair work.
Neighborhood Landing Pages
Not generic service area pages. A page built specifically for Tarpon Point reads completely differently than one for Cape Coral commercial. Every physical piece of marketing ties directly to the relevant neighborhood page via QR code. These convert because they feel personal — not like mass advertising.
Cold Calling & Follow-Up
Dedicated outbound call campaigns to homeowners, STR owners, property managers, and commercial contacts — all from phone numbers that show Sage Plumbing & Air on caller ID. Value-first conversations, not pressure sales. Every lead that doesn't convert gets a follow-up sequence until they book or tell us to stop.
Realtor Relationships
The top 20% of SWFL realtors control 80% of transactions. We build real relationships with those agents and become the HVAC contractor they hand off to every new buyer they close. Our coloring page program turns open houses into lead capture machines — QR codes capture contact info while kids color a picture of the actual house.
Restaurant & Commercial
Fort Myers has 986 restaurants. Cape Coral has 442. Every one runs commercial HVAC in Florida heat 12+ hours a day. We run a restaurant activity sheet program that gets Sage in front of families at their most captive moment while building direct commercial HVAC relationships with business owners.
SMS & Email Sequences
Every QR scan, form fill, and inbound call triggers a follow-up sequence managed by Black Flag Edge — from dedicated Sage-branded phone numbers and email addresses. Conversational, not automated-feeling. We handle responses on Sage's behalf.
Nextdoor, Facebook & Reddit
Geofenced Facebook ads targeting specific zip codes. Genuine participation in SWFL Nextdoor neighborhoods and local subreddits where residents ask for contractor recommendations. Content-first approach — trust building, not discount ads. No Google Ads or LSAs — those put Sage in price-comparison mode with every competitor.
We Pick The Target.
We Make Contact.
We Keep Pressure On.
Not everyone is worth the same energy. These are the five profiles we prioritize for Sage Plumbing & Air — chosen specifically for revenue potential and long-term retention.
$400K+ recently sold homes identified through property transaction data. Moved in within the last 30–90 days. No existing contractor relationships. In maximum receptivity mode. At scale across Fort Myers, Cape Coral, and Naples, this produces hundreds of fresh, exclusive contacts per month — people who actively need an HVAC company and haven't chosen one yet.
7,900+ active Airbnb/VRBO listings across Lee & Collier Counties. Running at 56% average occupancy. A broken AC during a booking costs a 1-star review, a refund, and a rebooking nightmare. They want one trusted local HVAC contractor they can call once. These are ideal maintenance contract customers — recurring, high-urgency, and low-churn.
Domestic migrants from NY, NJ, IL, and CA who relocated to SWFL with capital, high standards, and zero existing local relationships. They're used to paying for quality and they're not price shopping — they're trust shopping. These customers become loyal, refer their neighbors, and rarely leave.
Fort Myers (986 restaurants) + Cape Coral (442) + Naples — every one runs commercial HVAC in Florida heat year-round. Add property managers, business parks, retail centers, and light industrial. One property management company managing 50–200 units can produce more annual HVAC revenue than dozens of individual residential calls.
Premium master-planned communities and gated subdivisions in Lee & Collier Counties. HOA boards issue maintenance requirements constantly. A relationship with the board makes Sage the default recommended vendor for the entire community — a captive market of hundreds of high-income homeowners who already trust the recommendation.
A Full Pipeline
Built Under Your Brand.
Every touchpoint is branded as Sage Plumbing & Air. Sage's customers never know Black Flag Edge exists. Here's what gets built and managed on day one.
Dedicated Phone Numbers & Email Addresses
All outbound calls and texts are placed from dedicated numbers that show Sage Plumbing & Air on caller ID. All email outreach is sent from @sageplumbingair.com addresses. To the customer, they're always talking to Sage.
Proprietary CRM Pipeline
Every lead — QR scan, form fill, cold call, email open, text response — feeds into our proprietary CRM pipeline managed by Black Flag Edge. Full stage tracking from first contact through closed job. Every lead, every stage, full visibility.
Hyper-Local Neighborhood Landing Pages
Individual pages built for specific neighborhoods — not generic "Fort Myers HVAC" pages. A page for Cape Harbour reads differently than one for Tarpon Point. Every QR code on every physical piece links to the relevant neighborhood page. Built and hosted under the Sage subdomain.
Direct Mail & Physical Presence
Handwritten personal letters and postcards to recently sold homes and high-income neighborhoods. Door hangers deployed during and after active jobs. Yard signs placed in premium communities. All physical materials carry QR codes linking to neighborhood-specific landing pages.
Automated & Manual Follow-Up
No lead falls through the cracks. Every touchpoint triggers a follow-up sequence managed entirely by Black Flag Edge on Sage's behalf. Every lead either books or explicitly opts out. Nothing sits untouched in a pipeline.
Why Everyone Else
Isn't This.
Nicholas, you've seen all the pitches. Here's a straight comparison — no fluff.
| What You're Evaluating | Lead Vendors | SEO / Agencies | Google LSAs | Black Flag Edge |
|---|---|---|---|---|
| Goes and finds customers proactively | No | No | No | Yes |
| 100% branded as Sage Plumbing & Air | No | Partial | Partial | 100% |
| Shared leads sold to competitors | Always | No | Yes | Never |
| Handles full follow-up & closing | No | No | No | Yes |
| Puts Sage in price-comparison mode | Yes | Sometimes | Always | Never |
| Relationships compound when budget pauses | No | Partial | No | Yes |
| Commission only on results | No | No | No | 15% on closes |
| Targets new homeowners within 30–90 days | No | No | No | Core strategy |
Simple.
Performance-Tied.
Low Risk.
No retainer. No long-term contract. No monthly management fee. We only win when you win.
$500 onboarding is the only money that goes to Black Flag Edge before we produce results. The $500/week is Sage's market budget — it goes into your market, not our pocket. The 15% commission only exists when we've closed revenue for you. This is as low-risk an entry point as a new business relationship gets. Companies waste more than this on a single failed ad campaign with nothing to show for it.
Nobody Knows.
That's The Point.
Every client Black Flag Edge works with is protected by a mutual NDA. That's not fine print — it's the foundation of how this works.
Sage's customers will never know Black Flag Edge exists. Every call, every text, every email, every landing page operates under the Sage Plumbing & Air brand. From the outside, it looks like Sage built an elite in-house sales team overnight. Your brand gets the credit. Your reputation gets stronger. Nobody reverse-engineers what you're doing or copies the playbook.
When our clients produce results, we can't show you the receipts — because they're protected under NDA. What we can tell you is that the system, the methodology, and the market infrastructure are built to compound. Every month we operate in a territory, the relationships deepen, the data sharpens, and the pipeline gets more effective. The first month is always the hardest. The twelfth month runs itself.
You built Sage Roofing from zero. Then Sage Construction. Now Sage Plumbing & Air. You know exactly what it takes to stand something up without a portfolio to point to. The system Black Flag Edge runs isn't experimental — the methodology is proven. We're applying it to a brand-new arm of an already-credible SWFL business that has the brand, the licensing, and the quality to back up every lead we generate.
The Only Thing Left
Is A Call.
No complicated process. No 60-day implementation. We move fast. Here's what starting looks like.
One Conversation
A single call to align on the Sage Plumbing & Air brand, service territory priorities, and offer stack. We start with your existing front-door offer — the $79 AC inspection is a perfect hook — and build the outreach around it.
Infrastructure Goes Live
Dedicated Sage-branded phone numbers, email addresses, and subdomains activated. Property data pulled. First neighborhood landing pages built. Physical outreach materials designed and queued — all before the first dollar of market spend hits the street.
We Start Hunting
Cold outreach begins on new homeowners, STR operators, property managers, and commercial targets. Every response gets followed up under the Sage brand until it books or explicitly opts out. Nothing sits idle.
Results Dictate The Next Move
As revenue comes in and the 15% model proves itself, market spend increases together. The goal isn't just Sage Plumbing & Air — it's eventually running the same lane for Sage Roofing, Sage Construction, and making Sage the dominant brand name across Southwest Florida.
Ready To Stop
Waiting To Be Found?
Sage Plumbing & Air is built right. The brand is solid, the licenses are in order, the team is there. The only thing missing is someone hunting customers full-time under your name every single day.
© 2026 Black Flag Edge · Confidential · Prepared exclusively for Nicholas Randazzo / Sage Plumbing & Air