A Dedicated
Sales Engine
For Your HVAC Arm.
Sage Plumbing & Air is licensed, operational, and ready to grow. What it doesn't have yet is a dedicated sales lane hunting the right customers every single day. That's exactly what Black Flag Edge is built to be.
The SWFL Market Is Sitting Wide Open.
Before we talk about what Black Flag Edge does, let's talk about what's happening in Southwest Florida right now — because the data tells a story that most HVAC companies in this market are completely ignoring.
in Cape Coral–Fort Myers metro
in the SWFL market
in Cape Coral alone
Cape Coral, $263/night avg
(442 in Cape Coral)
SWFL Nov 2025
What this means for Sage Plumbing & Air: Every week, 444 families in this market close on a home and move in with zero existing contractor relationships. They need HVAC service. They're in maximum receptivity mode for the first 30–90 days. They haven't found their guy yet. Nearly 8,000 STR operators in Cape Coral alone can't afford their AC to go down during a booking — they need a trusted local they can call once. And 1,400+ restaurants and bars in Lee and Collier Counties all have commercial HVAC systems running 12+ hours a day in Florida heat. This market is loaded with the exact customers Sage Plumbing & Air is built to serve.
The problem: Nobody is going to find them on their own. They're not Googling for HVAC on day one in a new home — they're setting up utilities, unpacking, and dealing with a hundred other things. The contractor who shows up first, looks credible, and speaks directly to their situation wins the relationship for years. Black Flag Edge is built to be that contractor — under your brand, in your market, every day.
"Every week, 444 families move into Southwest Florida with no HVAC contractor. Most companies are waiting to be found. We go find them first." — The Black Flag Edge Approach
Not A Vendor. A Sales Lane.
There's a lot of noise in this space. Lead companies, SEO shops, ad agencies, social media managers. Here's the difference: they launch something and wait. We go hunt.
Black Flag Edge is an outsourced sales execution company. We plug directly into Sage Plumbing & Air as a white-labeled, dedicated sales operation — handling every step from identifying the target to closing the deal, entirely under the Sage brand. Sage's customers never know Black Flag Edge exists. It runs exactly like an elite in-house sales team, without the overhead, HR, or training cost of building one.
This is not a replacement for anything Sage currently does. This is a completely separate lane. Josdan keeps running roofing and construction sales. Sage Plumbing & Air gets its own dedicated growth engine that hunts HVAC revenue full-time — without splitting anyone's attention or disrupting existing processes.
Sage Plumbing & Air checks every box. You're family-owned, licensed, 5-star rated, and positioned around accountability and quality — not discounts. That's exactly who we go to bat for.
How We Hunt Your Market.
No single channel. No passive waiting. Every channel runs simultaneously and feeds one unified pipeline — all branded as Sage Plumbing & Air.
Recently Sold Home Data
Using real-time property transaction data, we identify every home sold at $400K+ in your service area. These homeowners just moved in, have zero existing contractor relationships, and are wide open. We reach out directly via direct mail, door hangers, and handwritten personal letters — all under the Sage brand — within their first 30–90 days.
STR Owner Outreach
Cape Coral alone has nearly 8,000 active STR listings. These operators run at 56% occupancy and cannot afford an AC failure during a booking. We identify them through Airbnb/VRBO data cross-referenced with property records and pitch priority service agreements and annual maintenance contracts. One STR owner with 3 properties is worth $900–$1,200/year in maintenance before any repair work.
Neighborhood Landing Pages
Not generic service area pages. A page built specifically for "Tarpon Point HVAC" reads completely differently than one for "Cape Coral commercial AC." Every physical piece of marketing ties directly to the relevant neighborhood page via QR code. These pages convert at the hyperlocal level because they feel personal.
Cold Calling & Follow-Up
Dedicated outbound call campaigns to homeowners, STR owners, property managers, and commercial contacts — all from phone numbers that show Sage Plumbing & Air on caller ID. Value-first conversations, not pressure sales. Every lead that doesn't convert gets a follow-up sequence until they book or tell us to stop.
Realtor Relationships
The top 20% of realtors in SWFL control 80% of transactions. We build real relationships with those agents and become the HVAC contractor they hand off to every new buyer they close. Our coloring page program turns open houses into lead capture machines — kids color a picture of the actual house, QR codes capture the parents' contact info.
Restaurant & Commercial Outreach
Fort Myers has 986 restaurants. Cape Coral has 442. Every one of them runs commercial HVAC in Florida heat, 12+ hours a day. We run a restaurant activity sheet program that gets Sage in front of families at their most captive moment — dinner — while also building direct commercial HVAC relationships with these business owners.
SMS & Email Sequences
Every QR scan, form fill, and inbound call triggers a follow-up sequence managed by Black Flag Edge — from dedicated Sage-branded phone numbers and email addresses. Conversational, not automated-feeling. We handle the responses on Sage's behalf.
Nextdoor, Facebook & Reddit
Geofenced Facebook ads targeting specific zip codes and communities. Genuine participation in SWFL Nextdoor neighborhoods and local subreddits where residents ask for contractor recommendations. Content-first approach — trust building, not discount ads. No Google Ads or LSAs — those put Sage in price-comparison mode with every competitor.
The Targets That Actually Matter.
Not everyone is worth the same energy. These are the five profiles we prioritize for Sage Plumbing & Air — chosen specifically for their revenue potential and likelihood to become long-term customers.
$400K+ recently sold homes identified through property transaction data. Moved in within the last 30–90 days. No existing contractor relationships. In maximum receptivity mode. At scale across Fort Myers, Cape Coral, and Naples, this produces hundreds of fresh, exclusive contacts per month — people who actively need an HVAC company and haven't chosen one yet.
7,900+ active Airbnb/VRBO listings across Lee & Collier Counties. Running at 56% average occupancy. A broken AC during a booking costs them a 1-star review, a refund, and a rebooking nightmare. They desperately want one trusted local HVAC contractor they can call once. These are ideal maintenance contract customers — recurring, high-urgency, and low-churn.
Domestic migrants from NY, NJ, IL, and CA who relocated to SWFL with capital, high standards, and zero existing local relationships. They're used to paying for quality and they're not price shopping — they're trust shopping. These customers become loyal, refer their neighbors, and rarely leave.
Fort Myers (986 restaurants) + Cape Coral (442) + Naples — every one of them runs commercial HVAC in Florida heat year-round. Add property managers, business parks, retail centers, and light industrial properties. One property management company managing 50–200 units can produce more annual HVAC revenue than dozens of individual residential calls.
Premium master-planned communities and gated subdivisions in Lee & Collier Counties. HOA boards issue maintenance requirements constantly. A relationship with the board makes Sage the default recommended vendor for the entire community — a captive market of hundreds of high-income homeowners who already trust the recommendation.
A Full Pipeline Built Under Your Brand.
Every touchpoint is branded as Sage Plumbing & Air. Sage's customers never know Black Flag Edge exists. Here's what gets built and managed on day one.
Dedicated Phone Numbers & Email Addresses
All outbound calls and texts are placed from dedicated numbers that show Sage Plumbing & Air on caller ID. All email outreach is sent from @sageplumbingair.com addresses. The client never appears to be outsourcing — because to the customer, they're not.
Proprietary CRM Pipeline
Every lead — QR scan, form fill, cold call, email open, text response — feeds into our proprietary CRM pipeline managed by Black Flag Edge. Full stage tracking from first contact through closed job.
Hyper-Local Neighborhood Landing Pages
Individual landing pages built for specific neighborhoods — not generic "Fort Myers HVAC" pages. A page for Cape Harbour reads differently than one for Tarpon Point. Every QR code on every physical marketing piece links directly to the relevant neighborhood page. Built and hosted under the Sage domain.
Direct Mail, Handwritten Letters & Physical Presence
Handwritten personal letters and postcards to recently sold homes and high-income neighborhoods. Door hangers deployed during and after active jobs. Yard signs placed in premium communities. All physical materials carry QR codes linking to neighborhood-specific landing pages.
Automated & Manual Follow-Up Sequences
No lead falls through the cracks. Every inbound and outbound touchpoint triggers a follow-up sequence — calls, texts, and emails — managed entirely by Black Flag Edge on Sage's behalf. The goal is simple: every lead either books or explicitly opts out. Nothing sits untouched in a pipeline.
Why Everyone Else Isn't This.
Nicholas, you've seen all the pitches. Here's a straight comparison — no fluff.
| What You're Evaluating | Lead Vendors | SEO / Ad Agencies | Google Ads / LSAs | Black Flag Edge |
|---|---|---|---|---|
| Goes and finds customers proactively | No | No | No | Yes |
| Branded entirely as Sage Plumbing & Air | No | Partial | Partial | 100% |
| Shared leads sold to competitors | Yes, always | No | Yes | Never |
| Handles full follow-up & closing | No | No | No | Yes |
| Puts Sage in price-comparison mode | Yes | Sometimes | Always | Never |
| Works when budget pauses | No | SEO, maybe | No | Relationships compound |
| Commission only on results | No | No | No | 15% on closes |
| Targets new homeowners within 30–90 days | No | No | No | Core strategy |
Simple. Performance-Tied. Low Risk.
No retainer. No long-term contract. No monthly management fee. We only win when you win.
To be crystal clear: $500 onboarding is the only money that goes to Black Flag Edge before we produce results. The $500/week is Sage's market budget — it goes into your market, not into our pocket. The 15% commission only exists when we've closed revenue for you. This is as low-risk an entry point as a new business relationship gets.
Nobody Knows. That's the Point.
Every client Black Flag Edge works with is protected by a mutual NDA. That's not fine print — it's the foundation of how this works.
Sage's customers will never know Black Flag Edge exists. Every call, every text, every email, every landing page operates under the Sage Plumbing & Air brand. From the outside, it looks like Sage built an elite in-house sales team overnight. Your brand gets the credit. Your reputation gets stronger. Nobody reverse-engineers what you're doing or copies the playbook.
When our clients produce results, we can't show you the receipts — because they're protected under NDA. What we can tell you is that the system, the methodology, and the market infrastructure are built to compound. Every month we operate in a territory, the relationships deepen, the data sharpens, and the pipeline gets more effective. The first month is always the hardest. The twelfth month runs itself.
The cost to find out: $500 onboarding. $500/week in market spend. No retainer. No long-term contract. Companies waste more than that on a single failed ad campaign with nothing to show for it. The downside here is minimal. The upside is a dedicated sales lane producing HVAC revenue for Sage Plumbing & Air — under your brand, in your market, every single day.
The Only Thing Left Is a Call.
No complicated onboarding process. No 60-day implementation timeline. We move fast. Here's what starting looks like.
One Conversation
A single call to align on the Sage Plumbing & Air brand, service territory priorities, and offer stack. We start with your existing front-door offer — the $79 AC inspection is a perfect hook — and build the outreach around it.
Infrastructure Goes Live
Dedicated Sage-branded phone numbers, email addresses, and subdomains activated. Property data pulled. First neighborhood landing pages built. Physical outreach materials designed and queued — all before the first dollar of market spend hits the street.
We Start Hunting
Cold outreach begins on new homeowners, STR operators, property managers, and commercial targets. Every response gets followed up under the Sage brand until it books or explicitly opts out. Nothing sits idle.
Results Dictate the Next Move
As revenue comes in and the 15% commission model proves itself, market spend increases together. The goal isn't just to build Sage Plumbing & Air — it's to eventually run the same lane for Sage Roofing, Sage Construction, and make Sage the dominant brand name across Southwest Florida.
Ready To Stop
Waiting To Be Found?
Sage Plumbing & Air is built right. The brand is solid, the licenses are in order, the team is there. The only thing missing is someone hunting customers full-time under your name every single day. That's Black Flag Edge.
© 2026 Black Flag Edge · Confidential · Prepared exclusively for Nicholas Randazzo / Sage Plumbing & Air